Our success has been achieved through creativity, commitment, and the ability to generate enthusiasm. The wishes and emotions of our customers are the guiding principles behind our every action.
We aim to inspire people around the globe through the power of unparalleled designs, reflecting African cultures and our teams creative minds and innovative technologies that make ours the South Africa’s most creative brand.
To become the Brand that defines South African modern luxury.
To represent the most refined qualities of African cultures around the world; to be synonymous with both elegance and creativity; to blend tradition and innovation, and kindle dream and fantasy.”
We started our brand in 2020 to create a simple but beautiful label that south African women can relate to.
Reign In Rust main pieces of garments are corset dresses which can be easily called the DNA of the brand, neat and practical suits, perfectly fitted tapered trousers, and dresses which make special occasions even more special
The concept of Reign in Rust has been based on the image of our customers: elegant, feminine and sophisticated girls. We are strongly inspired by tournures of the woman body which we try to accentuate with the perfect fit and simplicity of our clothes.
Firstly, each piece is designed and tailored in our experimental workshop. When the piece is approved, we send a copy to be produced in a large quantity. Our team of designers and product engineers care about the high quality of clothes from their sketches to the release in the stores Namelazz.